Want the media tips that led to these results?

10+

Sports
Represented

500+

Media-Trained
Clients

1,100+

Hours in Front of and Behind the Camera

1,500+

Sports & Entertainment
Events



 
 
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A proven, experienced, and results-driven media trainer helping athletes, celebrities, and C-suite executives learn how to be a star, develop a confident media mindset, and build a brand that lasts.

My name is Annie H. Hoffman, and I am the sports media, broadcasting, and branding coach that will level up your game instantly.

 

Nice to meet you!

I want to help you share your story with the world. Do you want to establish your brand? Do you want to be more confident on the media circuit? Or maybe you have a creative project to announce to your audience. Whatever it is, the way you express yourself can make all the difference, and I can help you make the impact you desire.

 
 

Annie has interviewed and media-trained the best of the best across sports and entertainment.

When you turn on the TV, watch a game live, or tune into a championship from your phone, chances are at least one of the people on your screen has worked with Annie. As the go-to expert on developing confident media mindsets, Annie has spent the past several decades helping leaders elevate their games and achieve maximum success.

Where I’ve been featured:

 
 
 
 

My (growing) client roster includes:

 

Hear what the stars have to say from working
with Annie H. Hoffman:

"Annie is cool. Laid back but professional, funny...makes you comfortable. One of my favorite people to interview with."

Shaquille O’Neal, Turner Sports Basketball Analyst, NBA Hall of Famer

"When I retired and decided to go into sports broadcasting, I knew I needed some help. I wanted to work with the best, and that's Annie Hoffman. Annie has years of experience, and she understands what it takes to be a consistent pro in the broadcasting world."

Bryant McFadden, CBS Sports Football Analyst, Co-Host of “All Things Covered” Podcast

 
"Annie was extremely professional…she did her homework and was prepared in every aspect of the interview. She made me feel at ease, which resulted in a great interview."

Kareem Abdul-Jabbar, NBA Legend

 
"Not only is Annie one of the nicest and most upbeat people I know, but she is also an ace at what she does. It has been so great to work with her over the years. She has made such a positive impact on my career."

Booger McFarland, ABC Sports/ESPN Football Analyst

 
 
 
 

“I believe that anyone can be a star. It’s how we unlock the hidden potential within us all that makes the difference on the way to stardom.”

—Annie H. Hoffman